7 questions. 2 minutes. Get a personalised score and find out if LinkedIn lead generation will work for your ICP.
LinkedIn works for B2B businesses with a considered purchase cycle, deal sizes above $5,000 per year, and ideal customers who are actively using the platform. Roughly 80% of B2B social media leads come from LinkedIn, but only about 310 million of LinkedIn's 1 billion registered members are active monthly. The only way to know if it works for YOUR business is to check whether your specific ICP is active there. This quiz does that in 2 minutes.
This calculator is based on Keith Teo's LinkedIn Activity Test framework, developed from working with 50+ B2B founders across multiple industries. The scoring weighs five key factors: ICP activity on LinkedIn (the heaviest weight), business model fit, deal size economics, expertise potential, and market geography. Question 3 (ICP activity) carries the highest weight because it is the single most important predictor of whether LinkedIn will work for your business.
This calculator scores your business across 7 dimensions that determine LinkedIn lead generation success, based on the LinkedIn Activity Test framework developed from working with 50+ B2B founders. It gives you a data-driven starting point. For a deeper, personalised assessment, book a strategy call with Keith.
About 2 minutes. There are 7 multiple-choice questions. You get your personalised score and recommendation immediately after the last question. No email required.
Five key factors: whether your ideal customers are actually active on LinkedIn (the most important signal), your business model (B2B with a considered purchase cycle), your average deal size ($5,000+ per year makes the unit economics work), whether you have expertise worth sharing, and where your buyers are geographically. LinkedIn behaviour differs significantly by region and industry.
Yes. A moderate score means LinkedIn can work as part of a multi-channel approach. Supplement it with email, events, or industry communities. For a more detailed analysis, run the full LinkedIn Activity Test by looking up 20 ideal customers on LinkedIn and checking their recent activity.
If you scored Strong Fit, the next step is building a system for consistent content, engagement, nurture, and warm outreach. If you scored Moderate, read the full guide on the LinkedIn Activity Test. For any score, you can book a free strategy call for an honest, personalised assessment. Keith will tell you if LinkedIn is not right for your business.
Book a 30-minute strategy call. Keith will review your ICP, run through the Activity Test with you, and tell you whether LinkedIn is the right investment.
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