Paste your headline below and get a score out of 100 across 5 dimensions. Free, instant, no signup.
Your LinkedIn headline is the first thing people see in connection requests, comments, search results, and DMs. LinkedIn gives you 220 characters, but only about 60 to 90 are visible before truncation on most devices. The highest-performing headlines follow a formula: they say what you do, who you do it for, and what result you deliver. Vague headlines like "Passionate Thought Leader" tell prospects nothing and get ignored. A good headline scores well on five dimensions: clarity, specificity, outcome focus, length, and credibility.
See how different headlines perform across the five dimensions.
"Helping B2B SaaS founders generate LinkedIn pipeline | Ex-Grab | 200+ meetings booked"
"CEO at TechCo | Business Development & Strategy"
"Passionate thought leader | Changemaker | Innovator"
This analyser evaluates your LinkedIn headline across five dimensions that we have found to matter most from working with 50+ B2B founders. It does not measure creative quality or brand voice. It measures whether your headline communicates what you do, who you help, what result you deliver, and whether there is a reason to trust you. These are the factors that determine whether a prospect clicks through to your profile or keeps scrolling.
The scoring uses keyword detection, not AI. It checks for action verbs, audience identifiers, industry terms, outcome language, credibility markers, and buzzwords. It is a starting point, not a final verdict. Use the dimension-level feedback to identify what is missing and test different versions.
A good LinkedIn headline scores well on five dimensions: clarity (says what you do and who you help), specificity (names your industry or niche), outcome focus (mentions a result or transformation you deliver), length (60 to 120 characters is optimal), and credibility (includes a proof point like years of experience, revenue generated, or a recognisable company name). The best headlines follow a formula: what you do + who you do it for + what result you deliver.
LinkedIn allows 220 characters, but only 60 to 90 characters are visible before truncation on most devices. The optimal range is 60 to 120 characters. This gives you enough space to communicate what you do, who you help, and what makes you credible, without getting cut off. Put the most important words first.
A job title alone is not enough. "CEO" or "Founder" tells people your role but not what value you deliver. Use your headline to go beyond your title: "CEO at Acme | Helping B2B SaaS founders generate pipeline through LinkedIn" is far more effective than "CEO at Acme". Titles add credibility, but outcomes drive interest.
Update your headline whenever your target audience, offer, or positioning changes. If you are running an outreach campaign to a new vertical, update your headline to speak to that audience. As a rule, review it quarterly. Your headline is the first thing prospects see in connection requests, comments, and DMs, so it should always reflect your current focus.
Yes. Your headline appears next to every comment you leave, every connection request you send, and every post in the feed. When someone sees your comment on a post, they read your headline to decide whether you are worth following or connecting with. A clear, specific headline helps your ideal customers self-select. A vague headline gets ignored. It also affects LinkedIn search, since LinkedIn indexes headline text for keyword matching.
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